24 questions to ask before you redo your website: What is the goal of the site? In other words, when it's working great, what specific outcomes will occur? Who are we trying to please? If it's the boss, what does she want? Is impressing a certain kind of person important? Which kind? How many people on your team have to be involved? At what level? Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect? What are the sites that this group has demonstrated they enjoy interacting with? Are we trying to close sales? Are we telling a story? Are we earning permission to follow up? Are we hoping that people will watch or learn? Do we need people to spread the word using various social media tools? Are we building a tribe of people who will use the site to connect with each other? Do people find the site via word of mouth? Are they looking to answer a specific question? Is there ongoing news and updates that need to be presented to people? Is the site part of a larger suite of places online where people can find out about us, or is this our one sign post? Is that information high in bandwidth or just little bits of data? Do we want people to call us? How many times a month would we like people to come by? For how long? Who needs to update this site? How often? How often can we afford to overhaul this site? Does showing up in the search engines matter? If so, for what terms? At what cost? Will we be willing to compromise any of the things above in order to achieve this goal? Will the site need to be universally accessible? Do issues of disability or language or browser come into it? How much money do we have to spend? How much time? Does the organization understand that 'everything' is not an option? Seth Godin - guru of permission marketing and leading edge thinking on new media, and new marketing has posted this list of questions to ask before you redo your website.  Click for our SEO/Internet Marketing Results  FREE WEB SITE*  WITH ANY CSI INTERNET MARKETING PROGRAM Cassara Systems, Inc. is #1 in SEO & Internet Marketing in the St. Charles area. WHAT TO LOOK FOR WHEN PLANNING OR REDOING YOUR WEBSITE Visit our sister company, WebTrackTech, Inc. for our software solutions offered, including CRM, MRM, Campaign Management and EMail Blaster CSI offers Internet Marketing (SEO/SEM) , Web Site Design with Custom Development or Do-It-Yourself Development, with Features, Options and Levels. Your site will be available in DAYS, not WEEKS! Our Business Solutions are in use by Fortune 100 as well as small organizations. Visit our Affiliates Info Page if you'd like to work from home and increase your income.  All sites come with our custom, easy to use Content Management Administration. Click here for more FREE SEO/IM info.   At Cassara Systems, we understand how web site design and content presentation (text vs. flash) are viewed by search engines like Google. Our answer to the ideal web site is a blend of visual appeal, content, and site navigation for ease of use by your target audience. We build every site with your keywords, both in the metatags and text of your pages (SEO) along with a sitemap to help your ranking on the search engines. If you want a company that does not outsource to third world countries (BUY AMERICAN), and if you want real customer server (check our references), and if you want to spend your time in your business and let us do our job, and if you want to invest enough to get a return from your web site, we're your dream come true.  You will never get the full potential of internet marketing from a template.  We know they are cheap, but we all know that you get what you pay for.  We are affordable and offer payment plans, as well. Using our Content Management framework, search engine optimization services (SEO) and search engine marketing methods (SEM) increases the opportunity for your organization to become more profitable and gain internet branding. When your organization selects Cassara Systems, we guarantee we will work hard to get the results your organization deserves. Is your web site competing among the top ten results  for your keywords?  If you are not in the top 10 results (first results page), you're probably losing valuable customers.   Receive valuable information about what you can do to improve your ranking and get a search engine compatibility report NOW! Provide the address to your home page and a keyword that you believe your customers are using to find your web site. Register Now before you lose more customers! 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