Free Internet Marketing Definitions Descriptions:   Internet marketing is the act of getting your site found and viewed among all the other hundreds, thousands or even million of web sites that provide what you do!   HTML (HyperText MarkUp Language) is not programming code, but rather just descriptors of what appears on your page.  All kinds of code can be interspersed in your HTML (or included, or redirected to, etc.).  We, at CSI, use a combination of VBScript, SQL, Javascript and .NET programming to provide you what you need. SEO stands for Search Engine Optimization.  SEO is what helps Google, and other search engines, rank your site and if it's done right (and often), your site will appear when people search on your keywords - the words or phrases that tell what you provide.   Some of the things that affect SEO are metatags, descriptions, alt tags, and links - which are all in your HTML.   SEM stands for Search Engine Marketing, which is internet marketing.  It may involve PPC (pay per click) ads, if that is right for you.   On Google, this means that you figure out where you want to be on the right column (or very top) and bid for the amount your clicks will cost you.  It always involves marketing your site on the internet in a multitude of ways.   PR stands for Page Rank - Google ranks each page in order of importance.  If you download the Google toolbar for your browser, it will show you the page rank of each page you view.   SERP (Search Engine Results Page) is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.  SERP's now show your streaming VIDEO just before your listing - those get clicked on first!  PPC (Pay Per Click) You have to bid on your keywords to get your choice of placement in the order of ads displayed.  On Google, these are the listings displayed in the right column.  You only pay that amount when your ad is clicked.  Clicks help your ranking on the free search engine listings.  Our Internet Marketing Download (above) has step by step instructions on how to set up a PPC ad on Google.   Impressions – Your ad may be displayed many times without any charge to you with a PPC ad.  This is very good as the average person needs to see your name from three to five times to establish credibility.   Conversions are how many sales you make off your ads.  Make sure you track this.  Since all ads and internet marketing is trial and error, and since conversions are the most important focal point of internet marketing, you have to track what works and what doesn't.   Google AdWords are displayed at very top and right column of Google searches. AdWords are Pay Per Click (see above).  Yahoo has a similar program.  AdWords accounts are free to set up, you only pay when people click on your ad.  Google Webmaster accounts are also free and have a ton of good information, how to's, and reports.   Google Analytics Google Analytics is absolutely free!  We will set it up for you with any of our programs or you can set it up yourself.  Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web. With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package. AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab. Options include: Dashboard It’s now easier to add an AdWords account to an existing Google Analytics account PageViews Daily/Hourly Average Visits Daily/Hourly Number of Visits per Entrance Path Reporting Filters (excluding your own clicks) Dynamic Reporting  Downloadable to Excel By Visitors, Traffic Sources, Content, Goals and much more. Many reports now have a "Go to:" box that lets you jump to a specific row within a report table. The 'Content by Title' report now allows you to drilldown to see all URLs that share a page title. The Content by Title report has been updated to include a Segment drop-down menu. The default Map Overlay view is now by Country (instead of the Continent) The ability to click on external links in certain reports and navigate straight to those pages. These external outbound links are available in the Referring Sites, Top Content, Top Landing Pages, and Top Exit Pages reports. Many of the reports now have a "View by: Daily/Hourly" switch that allows you to select whether you want to see your data by day or by hour. We've added more Help resources to the Email Reports interface. Bounce rates measurements have had their colors changed for visual consistency. Cross-segmenting by Network Location has been added to the standard list of segmentation options throughout the interface.     The outline below includes focal points for SEO:   1) SEO - The foundation for your site, but not the “rank setter”   Search engines crawl your site (ours are crawled every two weeks).    If the following information does not exist or does not agree with your text or is not changed often,      they will rank you site accordingly.   Metatags/Description for the search engines to use - this requires a lot of research   Site Map to include every page and to submit to the search engines, which helps them find your pages!   Page Title on every page for the search engines   ALT tags on every image for the search engines   Frequent Changes for every crawl   Keywords in the right amount, not too much, not too little   Pages for each separate product or piece of information (named accordingly)   OPTIMIZATION      Don't give Flash or graphics your most important real estate on your page      Use your keywords, but don't flood your page with keywords   2) CLICKS – The most important way to bring your site up in the ranks    Advertising – all points back to web site    PPC (pay per click) Ads (Google & Yahoo)    BLinks (CSI Offerings - below)    Coupons, discounts, specials        Two for one perform better than discounts    Free anything – give aways    Newsletters – email with catchy phrases that link back to your site    BLogs – are Discussion groups for you (CSI Offerings below)    Promote your site on Brochures, business cards, fliers, ads, etc.    Articles on any subject – find an angle and write your own and/or find a publisher    Our CSI Internet Marketing Download (above) includes over 200 directories/publishing sites.     3) LINKS – The second most important thing about your site (can't get clicks without links!)   Reciprocal, relevant LINKS are very important to the search engines.   More URLS of your own – the best links.   Links developed at the right pace – too slow or too fast is bad.   Google doesn’t like links exchanged for cash, but that doesn’t mean      you can’t buy them!   Directories (niche specific) – the best bang for the buck      Chambers and other organizations list you and can provide large audiences.    4) HINTS    Don’t use email accounts to send newsletters or information that bounce responses.    Use themes to optimize sections of your site.    Look at each page on your site as a separate web site and treat it that way.    Use a lot of different URL's to divide or give a different look to your products or promotions.    Have a Registration opportunity on each page or area of each page on your web site.    Give away a chance of winning something with each registration.    Never assume that visitors will land on your home page first.    Keywords aren’t just words, they can be phrases, too.    Search engines think your biggest, boldest text is your most important.    Make your content easy to read for both the search engines and your visitors.    Use text based navigation (not images).    Don’t believe “We submit to 100 (or more) search engines” – there are only a few.    Do submit every page of your site(s) to these search engines and every related directory.    DISCOUNTS/COUPONS/SALE  with a Deadline – date of TODAY (which can be        programmed in to automatically change daily).     Use the free Google webmaster tools and reporting for AdWords.  Submit your site map.    Use Email software that tracks your hits and your conversions.     We recommend:    Streaming Video Email, which is proven to produce better results:       Special CSI offerings with any SEO package using the CSI WeBLinks Framework (not a template) SEO/SEM Assessment – the first thing to do     We do a thorough assessment of each page and how the overall site works together.     We can tell you how the search engines see it and send you a report.        We analyze Keyword relevancy, amount and placement.     We analyze how many links are to your site and the value of those links.    Registration Form on Web Site -  Every site should have one.     Populates Contact Database (or just emailed to you) where you set the category.     CSI Email partners provide either HTML email or           Streaming Video Email, which produces better results (click here for more info).   BLinks - CSI Informational Links Sites (102 cities in North America)     Allows CSI to provide102 links to your site - FREE.     You can enter and save your browser Favorites, so you can access them from anywhere and         you'll always have them if you buy a new computer or the old one crashes - FREE.     Features - feature your business with a whole page advertisement (at a discount          if you are a CSI customer).     You can place Ads/Coupons down the right column (at a discount if you are a CSI customer).   Content Management (ours includes everything below, others you must check)     Ability to maintain SEO – metatags, descriptions, titles     Ability to update your pages which needs to be done frequently to keep           Google from classifying your site as abandoned.     Ability to create and update Newsletters (if you've chosen to have one).     Ability to create Coupons/Discount/Current Specials pages (if you've chosen to have one).     Ability to make frequent changes, easily and quickly.     Using our system makes it easy to copy entire system and use on different URL’s           (domains) or create new pages to link to and link back and for landing pages for ads.     Ability to create catalogs or item displays, no matter what you are presenting/selling     Most of all, the ability for you to make your changes (or have us do it for you)            faster for you so you can do your job and we can do ours.   BLogs – Discussion Forums      Our BLog software allows discussions with control (if you select this option)             Only registered users can make entries             You can make topic creation secure or open             You can control and ban (if discussion group) troublemakers by IP address             You can answer user questions yourself, cutting down on phone time             You can use points for entries and give prizes   Design – what people want, expect and respond to     Know your target audience – men and women respond to different colors     Professional design has its place, comedic design has its place, too.     Every site deserves its own design – we never duplicate them.     Know when and where to use Flash animation.     Clean, uncluttered design is best.     Navigation should be easy and intuitive.     Your earliest, biggest, bold type is your most important to the search engines. Streaming Video is now being shown on Google before the listings and it's proven to get better results! Register for our FREE Cassara Systems newsletter today where you will receive valuable Web and Internet Marketing information. Print PDF of Page Cassara Systems, Inc.